Google Engage for Agencies – What’s It Worth?
As part of their overhaul of their Certification program, Google recently launched a new service for SEM agencies called Google Engage for Agencies. The program offers training resources, marketing...
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Is Adwords Turning Into Big Brother?
Over the past few weeks, Google has rolled out a few changes that seem to imply that they know what’s best for all of us. (I know this isn’t new, but bear with me…) There’s Google Plus, with its +1...
View ArticleI’m Dreaming Of Separate Bids for Search Partners
Seems like everybody has a PPC wishlist at this time of year. Earlier this week, my good friend Matt Van Wagner published a great post on Search Engine Land called 7 Things On My Google AdWords...
View ArticleTop 3 PPC Stories from Beyond the Paid
Ah, the end of the year: the time when we all sit back and reflect on our accomplishments over the past 12 months. Or not, because most of us are way too busy. But I digress. In the PPC world, there’s...
View Article3 Unfulfilled PPC Wishes from 2007
Ah, January: the month when everyone makes resolutions and looks at their holiday wish lists to see what gifts people failed to give them. (C’mon, admit it: we all do this!) In the spirit of gifts not...
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Two PPC Wins and a Fail
This week brought a flurry of PPC announcements from Google. Of course, this isn’t unusual – PPC is known for being fast-moving and constantly innovating, with Google leading the way. Like many of...
View ArticleAdwords Support Needs A Better Bra
I know I’m probably starting to sound like a broken record. Over the past couple weeks, I’ve written about the less-than-optimal changes to Adwords, including near match and the rotate ads fail. I...
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Using Call Extensions in PPC
When you think about PPC, you think about the online world: online searches, online ads, and online websites where a conversion happens. The offline world often doesn’t factor into the picture of...
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Using the Adwords Opportunities Tab
Has this ever happened to you? You need to quickly increase or decrease PPC spend, and you’ve run out of ideas. You’ve tried everything you can think of, but there’s more work to be done, and you’re...
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New Adwords Sitelinks Policy – An Interview with Jeremy Brown
Adwords sitelinks are a great PPC feature that Google introduced a couple of years ago. I’ve written about the good and bad in previous Search Engine Watch posts. As is the way with PPC, last week...
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Adwords Search Query Reports: US Versus The World
The subject of broad match gone wild is a popular one in PPC, and has been since the dawn of search query reports. Search marketers frequently lament the irrelevant and sometimes downright puzzling...
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Adwords Search Query Reports, US vs. The World: The Followup
A couple of weeks ago, I wrote about a client of ours and the vast difference in Adwords search query report numbers for the same 2 keywords in the US vs. in Germany. It was the most-commented post on...
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PPC News in February, Enhanced Campaigns Edition
Unless you’ve been living under a rock, you already know that Google’s Enhanced Campaigns are February’s big PPC news. Countless articles and blog posts have been written about Enhanced Campaigns...
View ArticleAdwords Support Sinks To A New Low
Back in the good old days, when I was doing in-house SEM, we had a dedicated Google rep to help us with our account. While the reps changed pretty frequently, each and every one of them was helpful and...
View ArticleThe Good, The Bad, and the Enhanced
Well, PPC friends, the day we’ve all been dreading is upon us: the date we’ll be forced to convert to Enhanced Campaigns. Yes, Monday is the day that Google will “upgrade” our campaigns if we haven’t...
View ArticleGoogle Has Become Yahoo
Google Adwords has been in the headlines a lot lately, and not in a good way. For some time now, PPC advertisers have been complaining about Adwords reps, and the lack of good ones. I even got in on...
View ArticleGoogle Adwords is a Bad Parent
As many of you know, I’m the mom of twins. They’re 16 and about to start their junior year of high school. They’re great kids – smart, well-behaved, laid back – but at times they try my patience. What...
View ArticleDo the PPC Engines Reward the Right Behaviors?
Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called “On the folly of rewarding A, while hoping for B “. Originally written in...
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Why I Start New Hires on Adwords Editor
This week’s PPC Chat discussion centered on PPC Basics – a topic near and dear to my heart. I love training new PPC’ers on the fundamentals. One of the questions was “Do you believe entry level PPCers...
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Google Partners: More Of The Same?
This week, Google announced their new Adwords agency program, Google Partners. It replaces the old Google Engage, and the rollout was much-ballyhooed by Google. They even sent out chocolates in an...
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